A website should earn trust.
Before anyone books a call, they decide if you're credible. We design for that first decision, then everything after it.
So every project starts with what a visitor needs to see.Webray Studio is a founder-led design studio in Linköping, Sweden. Since 2023 we've helped startups and founders turn visitors into customers, from the Netherlands to Texas.
Asif HassanFounder
Ashifa AnsuriCo-founder
BahauddinDesign Lead and COO
MridulFramer developerdesigners and developers, one studio, led from Linköping.
The same four rules shape every project, whoever is designing it.
Before anyone books a call, they decide if you're credible. We design for that first decision, then everything after it.
So every project starts with what a visitor needs to see.If people can't tell what you do in a few seconds, they leave. We'd rather be understood than admired.
So the message is set before the design.Nobody buys a platform. We build in Webflow, Framer or custom code, whichever helps your product grow.
So we pick the tool after we know the goal.You talk to the people doing the work, and you know the cost before anything starts.
So there are no surprises on either side.
I started Webray because good businesses kept losing customers to websites that didn't explain them. We fix that first. Then we make it look the part.
Asif HassanFounder & CEO, Webray Studio
These four lead every project, from the first call to launch day.

Leads strategy and design on every project. Starts with what a visitor needs to see before they trust a business.
Ask him about
Your first point of contact. Reads every message, usually replies the same day, and keeps each project moving.
Ask her about
Leads the design team and runs how the studio works, so every project gets the same care and standard.
Ask him about
Turns designs into fast sites you can edit yourself, with the motion and CMS details that make them feel finished.
Ask him aboutBehind them, a wider team of designers and developers working remotely, led from Linköping.
Webray didn't start as an agency plan. It started with years of client work and one belief about what a website is for.
8+ years designing websites and products for clients.
Built on one idea: a website should earn trust.
Recognised by both platforms we build on most.
Working with startups and founders in Europe and the US.
What founders and teams say after working with us, from first launch to long-term partnerships.
Effortless from start to finish. Webray captured the calm, premium feel we wanted and turned it into a brand and website that finally feels true to us.
Clara MontayCEO, BluvanaAfter several unsuccessful attempts with other sellers over several months, we turned to Asif for help, and we're thrilled with the result.
Amy F.Co-founder, Freeman IMCThey worked like real partners. Smart decisions, clear structure, and a cohesive, refined site that represents our brand perfectly.
Charne MinnaarCOO, Integrate CyberTheir code expertise was clear from the start, delivering a solution that was not only efficient but also completely bug free.
Jesus LopezDirector of Operations, FormDecorHe translates ideas into a clean, modern, and professional design. The final website gave my brand a much stronger and more trustworthy look.
Julian ZaalFounder, ZAEL AIHe worked with me way past the delivery date just to keep updating the website.
Noah IvyUnited StatesHe has worked on multiple projects for us now and will 100% be our go-to person for all future projects.
They built a clean, structured website with sharp messaging and solid design. Everything was communicated clearly and delivered on time.
Mirco GluchFounder, PiggybackAsif exceeded my expectations with a truly well put together website that matched my vision perfectly.
Louis F.United StatesProject delivered in time, professionalism, communication, availability, and promptness are the qualities of Webray.
Umberto GalloItalyAsif delivered a great website. He made a really good job.
Philippe LayaniGermany
Ashifa reads it and replies by email herself.