ERA Bistro & Lounge
Introduction
Introduction
Client
ERA Bistro & Lounge
Timeline
2 months
Year
2024
ERA Bistro & Lounge approached us with a clear ambition: create a brand identity that captures their vision of modern luxury while honoring the warm, classic charm of a premium dining space.
They wanted a visual world that feels refined, welcoming, and instantly recognizable across interior branding, menus, packaging, and customer touchpoints.
This project focused on building a timeless identity that blends elegance with practicality — something sophisticated enough for a high-end bistro, yet flexible enough to extend across signage, décor, and everyday brand materials.
Introduction
Client
ERA Bistro & Lounge
Timeline
2 months
Year
2024
ERA Bistro & Lounge approached us with a clear ambition: create a brand identity that captures their vision of modern luxury while honoring the warm, classic charm of a premium dining space.
They wanted a visual world that feels refined, welcoming, and instantly recognizable across interior branding, menus, packaging, and customer touchpoints.
This project focused on building a timeless identity that blends elegance with practicality — something sophisticated enough for a high-end bistro, yet flexible enough to extend across signage, décor, and everyday brand materials.
Challenges
Challenges
Building a premium identity that feels luxurious yet accessible
Before the rebrand, ERA lacked a cohesive visual language. Their existing materials didn’t reflect the quality of their dining experience, and nothing tied the brand together across spaces. Key issues included:
No recognizable brand mark or consistent style
A generic color palette that didn’t match their upscale positioning
Visual inconsistencies across interior, packaging, and print materials
Difficulty translating their classic ambience into a modern identity
Without a strong brand presence, the atmosphere inside the bistro and the brand outside it felt disconnected.
Challenges
Building a premium identity that feels luxurious yet accessible
Before the rebrand, ERA lacked a cohesive visual language. Their existing materials didn’t reflect the quality of their dining experience, and nothing tied the brand together across spaces. Key issues included:
No recognizable brand mark or consistent style
A generic color palette that didn’t match their upscale positioning
Visual inconsistencies across interior, packaging, and print materials
Difficulty translating their classic ambience into a modern identity
Without a strong brand presence, the atmosphere inside the bistro and the brand outside it felt disconnected.
Results
Results
A refined, heritage-inspired identity that elevates the entire dining experience
We designed a complete brand system rooted in elegance and cultural richness. The new emblem — built with ornate, symmetrical flourishes — became the visual anchor for the entire identity. A deep emerald green paired with gold accents established a premium atmosphere that translates beautifully across physical and digital applications.
The final identity helped ERA:
Elevate their perceived quality and guest experience
Bring visual consistency across signage, packaging, menus, and interior details
Build a memorable brand mark that guests associate with fine dining
Stand out within a competitive local restaurant market
ERA now has a unified, luxurious brand identity that feels intentional at every touchpoint — from the storefront to the dinner table.
Results
A refined, heritage-inspired identity that elevates the entire dining experience
We designed a complete brand system rooted in elegance and cultural richness. The new emblem — built with ornate, symmetrical flourishes — became the visual anchor for the entire identity. A deep emerald green paired with gold accents established a premium atmosphere that translates beautifully across physical and digital applications.
The final identity helped ERA:
Elevate their perceived quality and guest experience
Bring visual consistency across signage, packaging, menus, and interior details
Build a memorable brand mark that guests associate with fine dining
Stand out within a competitive local restaurant market
ERA now has a unified, luxurious brand identity that feels intentional at every touchpoint — from the storefront to the dinner table.
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Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden