Patty Prime
Introduction
Introduction
Client
Patty Prime
Timeline
2 months
Year
2024
How Patty Prime launched a bold, modern fast-food brand identity made to stand out in a crowded quick-service market.
Patty Prime, a new fast-food concept focused on burgers, fries, and delivery, partnered with WebRay Studio to create a full visual identity that feels energetic, memorable, and instantly recognizable.
The goal was simple: build a brand system that works seamlessly across storefronts, packaging, marketing, and delivery — while communicating freshness, fun, and flavor at every touchpoint.
We developed a bright, appetite-driven identity inspired by sesame textures, bold typography, and vibrant color blocks. The result is a flexible brand that looks great on packaging, interiors, delivery gear, and digital screens.
Introduction
Client
Patty Prime
Timeline
2 months
Year
2024
How Patty Prime launched a bold, modern fast-food brand identity made to stand out in a crowded quick-service market.
Patty Prime, a new fast-food concept focused on burgers, fries, and delivery, partnered with WebRay Studio to create a full visual identity that feels energetic, memorable, and instantly recognizable.
The goal was simple: build a brand system that works seamlessly across storefronts, packaging, marketing, and delivery — while communicating freshness, fun, and flavor at every touchpoint.
We developed a bright, appetite-driven identity inspired by sesame textures, bold typography, and vibrant color blocks. The result is a flexible brand that looks great on packaging, interiors, delivery gear, and digital screens.
Challenges
Challenges
Building a memorable identity in a crowded category
Before the branding process, Patty Prime had no cohesive visual direction. There was no distinctive logo, no recognizable color system, and no consistent style for packaging or marketing materials. This made the brand look generic and made it difficult to establish recall across delivery apps, in-store posters, and physical packaging — all places where fast-food brands must stand out immediately.
Challenges
Building a memorable identity in a crowded category
Before the branding process, Patty Prime had no cohesive visual direction. There was no distinctive logo, no recognizable color system, and no consistent style for packaging or marketing materials. This made the brand look generic and made it difficult to establish recall across delivery apps, in-store posters, and physical packaging — all places where fast-food brands must stand out immediately.
Results
Results
A cohesive visual system that brings the brand to life
We developed a complete identity system centered around a bold burger-shaped logo, a warm palette inspired by buns, ketchup, and cheese, and a playful sesame-seed pattern that ties every touchpoint together. The final system includes packaging design, signage, delivery gear, store graphics, and marketing assets. The result is a strong, distinctive, and scalable brand presence that makes Patty Prime instantly recognizable and ready for growth.
Results
A cohesive visual system that brings the brand to life
We developed a complete identity system centered around a bold burger-shaped logo, a warm palette inspired by buns, ketchup, and cheese, and a playful sesame-seed pattern that ties every touchpoint together. The final system includes packaging design, signage, delivery gear, store graphics, and marketing assets. The result is a strong, distinctive, and scalable brand presence that makes Patty Prime instantly recognizable and ready for growth.
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Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden