SerenGlow
Introduction
Introduction
Client
SerenGlow
Timeline
2 months
Year
2023
Crafting a calm, modern identity for a Belgium-based beauty brand.
SerenGlow approached us with a simple goal: create a brand identity that captures natural beauty without loud visuals or unnecessary complexity. We built a refined system inspired by softness, purity, and self-care — translating it into a visual language that feels premium, gentle, and trustworthy.
Introduction
Client
SerenGlow
Timeline
2 months
Year
2023
Crafting a calm, modern identity for a Belgium-based beauty brand.
SerenGlow approached us with a simple goal: create a brand identity that captures natural beauty without loud visuals or unnecessary complexity. We built a refined system inspired by softness, purity, and self-care — translating it into a visual language that feels premium, gentle, and trustworthy.
Challenges
Challenges
Finding clarity in a crowded beauty market.
Most cosmetics brands struggle to stand out without relying on overly busy visuals or trend-chasing aesthetics. SerenGlow needed a brand that felt fresh yet timeless, premium yet approachable. The challenge was to design a cohesive system that worked across packaging, product photography, marketing materials, and lifestyle touchpoints — all while maintaining a calm, natural tone.
Challenges
Finding clarity in a crowded beauty market.
Most cosmetics brands struggle to stand out without relying on overly busy visuals or trend-chasing aesthetics. SerenGlow needed a brand that felt fresh yet timeless, premium yet approachable. The challenge was to design a cohesive system that worked across packaging, product photography, marketing materials, and lifestyle touchpoints — all while maintaining a calm, natural tone.
Results
Results
A unified brand that feels premium, soft, and instantly recognizable.
The new identity introduced a custom monogram, a pastel-driven palette, and a pattern system inspired by floral geometry. Packaging design elevated the products into a lifestyle experience, while consistent visual guidelines tied everything together across digital and physical touchpoints. The refreshed brand strengthened customer perception, improved shelf-impact, and positioned SerenGlow as a modern beauty label with natural elegance at its core.
Results
A unified brand that feels premium, soft, and instantly recognizable.
The new identity introduced a custom monogram, a pastel-driven palette, and a pattern system inspired by floral geometry. Packaging design elevated the products into a lifestyle experience, while consistent visual guidelines tied everything together across digital and physical touchpoints. The refreshed brand strengthened customer perception, improved shelf-impact, and positioned SerenGlow as a modern beauty label with natural elegance at its core.
More projects.
Explore the work we’ve crafted, thoughtful design, development, and strategy built to solve real problems and move businesses forward.
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden