FurrNest
Introduction
Introduction
Client
FurrNest
Timeline
2 months
Year
2023
Designing a warm, friendly brand world for a pet-care startup built around comfort and companionship.
FurrNest is a USA-based pet-care brand creating thoughtfully made beds, treats, and essentials for dogs. They wanted a brand identity that felt playful without being childish, premium without being cold, and instantly lovable for pet owners.
We developed a complete visual identity system that brings this personality to life—centered around soft colors, rounded typography, and a paw-inspired logo that reflects affection, comfort, and trust.
Introduction
Client
FurrNest
Timeline
2 months
Year
2023
Designing a warm, friendly brand world for a pet-care startup built around comfort and companionship.
FurrNest is a USA-based pet-care brand creating thoughtfully made beds, treats, and essentials for dogs. They wanted a brand identity that felt playful without being childish, premium without being cold, and instantly lovable for pet owners.
We developed a complete visual identity system that brings this personality to life—centered around soft colors, rounded typography, and a paw-inspired logo that reflects affection, comfort, and trust.
Challenges
Challenges
FurrNest needed a cohesive visual identity that balanced emotional warmth with commercial clarity.
The early brand concept lacked structure and didn't translate well across packaging, product labels, and merchandising.
Key issues included:
– An inconsistent color palette across printed products
– No scalable pattern system
– Difficulty maintaining visual consistency on packaging sizes
– A need for a logo that felt friendly yet recognizable in retail environments
The challenge was to craft a system that could scale across bags, beds, labels, and digital assets—while keeping a distinctive personality intact.
Challenges
FurrNest needed a cohesive visual identity that balanced emotional warmth with commercial clarity.
The early brand concept lacked structure and didn't translate well across packaging, product labels, and merchandising.
Key issues included:
– An inconsistent color palette across printed products
– No scalable pattern system
– Difficulty maintaining visual consistency on packaging sizes
– A need for a logo that felt friendly yet recognizable in retail environments
The challenge was to craft a system that could scale across bags, beds, labels, and digital assets—while keeping a distinctive personality intact.
Results
Results
A complete brand system that feels friendly, memorable, and instantly recognizable to pet owners.
Our design system delivered:
– A playful wordmark built around soft curves and a paw-shaped “e,” creating a warm emotional connection
– A modular pattern library featuring bones, paws, and soft shapes for packaging and textile use
– A pastel-based color palette that stands out in the pet-care aisle while staying gentle and approachable
– Packaging designs crafted for clarity, shelf visibility, and brand recall
– Lifestyle mockups that showcase how the brand performs across products like dog beds, treat bags, and accessories
FurrNest now has a brand identity that feels cohesive, trustworthy, and built for long-term growth in the pet-care market.
Results
A complete brand system that feels friendly, memorable, and instantly recognizable to pet owners.
Our design system delivered:
– A playful wordmark built around soft curves and a paw-shaped “e,” creating a warm emotional connection
– A modular pattern library featuring bones, paws, and soft shapes for packaging and textile use
– A pastel-based color palette that stands out in the pet-care aisle while staying gentle and approachable
– Packaging designs crafted for clarity, shelf visibility, and brand recall
– Lifestyle mockups that showcase how the brand performs across products like dog beds, treat bags, and accessories
FurrNest now has a brand identity that feels cohesive, trustworthy, and built for long-term growth in the pet-care market.
More projects.
Explore the work we’ve crafted, thoughtful design, development, and strategy built to solve real problems and move businesses forward.
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden