Sleek Decor
Introduction
Introduction
Client
Sleek Decor
Timeline
2 months
Year
2023
Sleek Decor approached us with a vision to modernize their brand identity and create a visual system that reflects their craftsmanship in contemporary furniture and interior pieces.
We developed a complete visual identity system for Sleek Decor, including logo design, color direction, typography, product-focused imagery, and branded collateral. The identity pulls inspiration from modular furniture forms, geometric patterns, and warm interior palettes, helping the brand establish a strong presence in both digital and print applications.
Introduction
Client
Sleek Decor
Timeline
2 months
Year
2023
Sleek Decor approached us with a vision to modernize their brand identity and create a visual system that reflects their craftsmanship in contemporary furniture and interior pieces.
We developed a complete visual identity system for Sleek Decor, including logo design, color direction, typography, product-focused imagery, and branded collateral. The identity pulls inspiration from modular furniture forms, geometric patterns, and warm interior palettes, helping the brand establish a strong presence in both digital and print applications.
Challenges
Challenges
Creating a Brand That Balances Craft and Modern Aesthetic
Sleek Decor needed a brand identity that captured the sophistication of handcrafted furniture without drifting into overly minimal or overly decorative territory. Their earlier visuals lacked consistency and didn’t communicate their unique style. The challenge was striking the right balance between high-end design principles and a friendly, inviting personality that appealed to design-aware customers.
Challenges
Creating a Brand That Balances Craft and Modern Aesthetic
Sleek Decor needed a brand identity that captured the sophistication of handcrafted furniture without drifting into overly minimal or overly decorative territory. Their earlier visuals lacked consistency and didn’t communicate their unique style. The challenge was striking the right balance between high-end design principles and a friendly, inviting personality that appealed to design-aware customers.
Results
Results
A Distinctive Visual Identity With Strong Architectural Character
The final identity features a modular geometric logo, rich earthy color tones, and a custom typographic style that feels engineered yet approachable. This system gave Sleek Decor a recognizable look across packaging, catalogues, signage, business stationery, and digital platforms. The brand now communicates confidence, craftsmanship, and a modern design ethos — positioning Sleek Decor as a standout name in the furniture and interior décor market.
Results
A Distinctive Visual Identity With Strong Architectural Character
The final identity features a modular geometric logo, rich earthy color tones, and a custom typographic style that feels engineered yet approachable. This system gave Sleek Decor a recognizable look across packaging, catalogues, signage, business stationery, and digital platforms. The brand now communicates confidence, craftsmanship, and a modern design ethos — positioning Sleek Decor as a standout name in the furniture and interior décor market.
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Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden