Transacts.ai
Introduction
Introduction
Client
Transacts.ai
Timeline
2 months
Year
2025
Designing a bold, modern identity for a fintech platform built around speed, clarity, and trust.
Transacts.ai is a US-based fintech startup making it easier for people to send, receive, and manage money on the go. They needed a visual identity that felt credible enough for financial services yet modern and friendly enough for everyday users.
We created a complete brand system — logo, color language, app assets, social media design, and promotional materials — built around simplicity, clarity, and a forward-moving visual rhythm that communicates confidence in every interaction.
Introduction
Client
Transacts.ai
Timeline
2 months
Year
2025
Designing a bold, modern identity for a fintech platform built around speed, clarity, and trust.
Transacts.ai is a US-based fintech startup making it easier for people to send, receive, and manage money on the go. They needed a visual identity that felt credible enough for financial services yet modern and friendly enough for everyday users.
We created a complete brand system — logo, color language, app assets, social media design, and promotional materials — built around simplicity, clarity, and a forward-moving visual rhythm that communicates confidence in every interaction.
Challenges
Challenges
Transacts.ai needed a flexible identity that balanced financial trust with consumer approachability.
The early brand direction lacked distinction and didn’t translate well across digital touchpoints, app surfaces, and marketing collateral. Key challenges included:
– No recognizable logo that could scale across app icons, cards, and product UI
– A generic visual system that blended into the crowded fintech landscape
– Inconsistent color usage across marketing materials
– Lack of a cohesive grid or pattern system for backgrounds and layouts
– Difficulty maintaining visual clarity on both light and dark environments
The goal was to craft an identity that could feel strong enough for finance, simple enough for quick transactions, and adaptable enough for future product directions.
Challenges
Transacts.ai needed a flexible identity that balanced financial trust with consumer approachability.
The early brand direction lacked distinction and didn’t translate well across digital touchpoints, app surfaces, and marketing collateral. Key challenges included:
– No recognizable logo that could scale across app icons, cards, and product UI
– A generic visual system that blended into the crowded fintech landscape
– Inconsistent color usage across marketing materials
– Lack of a cohesive grid or pattern system for backgrounds and layouts
– Difficulty maintaining visual clarity on both light and dark environments
The goal was to craft an identity that could feel strong enough for finance, simple enough for quick transactions, and adaptable enough for future product directions.
Results
Results
A confident, future-ready identity system that feels fast, reliable, and unmistakably Transacts.
Our design system delivered:
– A bold monogram logo built around upward motion and stability
– A refined green-black palette designed for high visibility and digital clarity
– A geometric circular-grid pattern for backgrounds, app screens, and marketing use
– App icon design optimized for recognition on mobile home screens
– Business card designs and branded assets for team and investor use
– Social media layouts and promotional graphics for launch campaigns
– Hero visuals and product screens showcasing the brand in real use
Transacts.ai now has a distinctive, trustworthy identity ready for product growth, investor communication, and user acquisition across digital platforms.
Results
A confident, future-ready identity system that feels fast, reliable, and unmistakably Transacts.
Our design system delivered:
– A bold monogram logo built around upward motion and stability
– A refined green-black palette designed for high visibility and digital clarity
– A geometric circular-grid pattern for backgrounds, app screens, and marketing use
– App icon design optimized for recognition on mobile home screens
– Business card designs and branded assets for team and investor use
– Social media layouts and promotional graphics for launch campaigns
– Hero visuals and product screens showcasing the brand in real use
Transacts.ai now has a distinctive, trustworthy identity ready for product growth, investor communication, and user acquisition across digital platforms.
More projects.
Explore the work we’ve crafted, thoughtful design, development, and strategy built to solve real problems and move businesses forward.
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden