Zael AI
Introduction
Introduction
Client
Zael AI
Timeline
2 months
Year
2025
How ZAEL AI elevated their brand with a refined identity and a clean, conversion-focused website designed to communicate trust, clarity, and forward-thinking AI solutions.
ZAEL AI teamed up with WebRay Studio to build a website that matched the maturity of their product vision: simple, confident, and easy to understand. The goal was to translate complex AI capabilities into a clear narrative, strengthen brand perception, and create a digital presence that feels modern and trustworthy.
Introduction
Client
Zael AI
Timeline
2 months
Year
2025
How ZAEL AI elevated their brand with a refined identity and a clean, conversion-focused website designed to communicate trust, clarity, and forward-thinking AI solutions.
ZAEL AI teamed up with WebRay Studio to build a website that matched the maturity of their product vision: simple, confident, and easy to understand. The goal was to translate complex AI capabilities into a clear narrative, strengthen brand perception, and create a digital presence that feels modern and trustworthy.
Challenges
Challenges
ZAEL AI needed a brand and website that felt credible, human, and easy to understand — without losing the precision expected from an AI company.
Their previous identity lacked structure and consistency. The website felt generic, visually disconnected, and didn’t communicate the value of their AI product. Complex features weren’t explained clearly, the design didn’t reflect their ambition, and the user experience made it difficult for prospects to understand what ZAEL AI actually offered.
Decision-makers needed clarity. Prospects needed trust. The existing design wasn’t providing either.
Challenges
ZAEL AI needed a brand and website that felt credible, human, and easy to understand — without losing the precision expected from an AI company.
Their previous identity lacked structure and consistency. The website felt generic, visually disconnected, and didn’t communicate the value of their AI product. Complex features weren’t explained clearly, the design didn’t reflect their ambition, and the user experience made it difficult for prospects to understand what ZAEL AI actually offered.
Decision-makers needed clarity. Prospects needed trust. The existing design wasn’t providing either.
Results
Results
WebRay’s redesign delivered a cohesive brand identity, a structured content system, and a fast, intuitive website that increased user clarity and engagement across the board.
The new identity feels sharp and intentional — combining clean typography, refined color use, and a visual language shaped around clarity and AI-driven precision.
The website now guides users through ZAEL AI’s value proposition with a simpler hierarchy, stronger messaging, and smoother interactions.
As a result:
+42% improvement in user understanding during product walkthroughs
+37% increase in time-on-page across feature pages
Stronger trust from prospects due to clear, confident presentation
The new system gives ZAEL AI a scalable brand foundation and a website built to support sales, demos, and long-term growth.
Results
WebRay’s redesign delivered a cohesive brand identity, a structured content system, and a fast, intuitive website that increased user clarity and engagement across the board.
The new identity feels sharp and intentional — combining clean typography, refined color use, and a visual language shaped around clarity and AI-driven precision.
The website now guides users through ZAEL AI’s value proposition with a simpler hierarchy, stronger messaging, and smoother interactions.
As a result:
+42% improvement in user understanding during product walkthroughs
+37% increase in time-on-page across feature pages
Stronger trust from prospects due to clear, confident presentation
The new system gives ZAEL AI a scalable brand foundation and a website built to support sales, demos, and long-term growth.
More projects.
Explore the work we’ve crafted, thoughtful design, development, and strategy built to solve real problems and move businesses forward.
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden