Loftus AI
Introduction
Client
Loftus AI
Services
Brand Identity, Web Design, Web Development
Timeline
3 weeks
Year
2025
Building a brand and website for the person helping healthcare get AI right
Loftus AI is led by Ellie Loftus — a nurse, barrister, and one of the few people working at the intersection of clinical care, law, and AI governance. She helps hospitals, public sector bodies, and healthcare leaders adopt AI safely, ethically, and in full compliance with regulations. When she came to WebRay, she had no website and no visual identity. We built everything from the ground up — logo, colour, typography, brand identity, and a full Framer website — in three weeks.
Introduction
Client
Loftus AI
Services
Brand Identity, Web Design, Web Development
Timeline
3 weeks
Year
2025
Building a brand and website for the person helping healthcare get AI right
Loftus AI is led by Ellie Loftus — a nurse, barrister, and one of the few people working at the intersection of clinical care, law, and AI governance. She helps hospitals, public sector bodies, and healthcare leaders adopt AI safely, ethically, and in full compliance with regulations. When she came to WebRay, she had no website and no visual identity. We built everything from the ground up — logo, colour, typography, brand identity, and a full Framer website — in three weeks.
Challenges
Building trust for a brand that nobody had heard of yet — in a sector that trusts slowly
Healthcare and public sector organisations are among the most cautious audiences a website can speak to. They move deliberately, they scrutinise credentials, and they need to feel certain before they act. Ellie's background is genuinely exceptional — two decades spanning nursing, law, and national system transformation — but none of that matters if the website doesn't communicate it clearly and confidently from the first scroll. The challenge was creating a brand and a website that felt immediately credible and trustworthy to senior leaders and governance teams, without feeling cold, corporate, or overcomplicated. The primary goal was simple — get the right people to fill in the contact form.
Challenges
Building trust for a brand that nobody had heard of yet — in a sector that trusts slowly
Healthcare and public sector organisations are among the most cautious audiences a website can speak to. They move deliberately, they scrutinise credentials, and they need to feel certain before they act. Ellie's background is genuinely exceptional — two decades spanning nursing, law, and national system transformation — but none of that matters if the website doesn't communicate it clearly and confidently from the first scroll. The challenge was creating a brand and a website that felt immediately credible and trustworthy to senior leaders and governance teams, without feeling cold, corporate, or overcomplicated. The primary goal was simple — get the right people to fill in the contact form.
Approach
Calm, clear, and built around the founder's credibility
The brand direction started with Ellie herself — her background, her tone, the way she communicates. Plain English, no hype, grounded in real-world experience. That became the foundation for every design decision. The visual identity was built to feel professional and reassuring — a deep navy palette, clean serif typography, and a layout that lets the content breathe and the credentials speak. We structured the website to guide healthcare leaders naturally from understanding what Loftus AI does, to why Ellie is uniquely qualified to deliver it, to taking the next step and getting in touch. The process was smooth and collaborative — Ellie was clear about what she needed and trusted WebRay to execute it well, which made for one of the most focused three-week projects in the studio.
Approach
Calm, clear, and built around the founder's credibility
The brand direction started with Ellie herself — her background, her tone, the way she communicates. Plain English, no hype, grounded in real-world experience. That became the foundation for every design decision. The visual identity was built to feel professional and reassuring — a deep navy palette, clean serif typography, and a layout that lets the content breathe and the credentials speak. We structured the website to guide healthcare leaders naturally from understanding what Loftus AI does, to why Ellie is uniquely qualified to deliver it, to taking the next step and getting in touch. The process was smooth and collaborative — Ellie was clear about what she needed and trusted WebRay to execute it well, which made for one of the most focused three-week projects in the studio.
Results
Loftus AI launched with a brand and website that gives Ellie the professional presence her expertise deserves. Healthcare leaders and public sector decision-makers land on a site that feels authoritative, trustworthy, and easy to navigate — exactly what the audience needs before they consider making contact. The clean design and clear structure put the focus where it belongs: on Ellie's credentials, her practical approach, and the straightforward path to working with her. For a brand built in three weeks from nothing, the result is a platform that could hold its own against consultancies that have been operating for years.
A complete brand and website delivered in three weeks — ready for the right clients from day one
Results
Loftus AI launched with a brand and website that gives Ellie the professional presence her expertise deserves. Healthcare leaders and public sector decision-makers land on a site that feels authoritative, trustworthy, and easy to navigate — exactly what the audience needs before they consider making contact. The clean design and clear structure put the focus where it belongs: on Ellie's credentials, her practical approach, and the straightforward path to working with her. For a brand built in three weeks from nothing, the result is a platform that could hold its own against consultancies that have been operating for years.
A complete brand and website delivered in three weeks — ready for the right clients from day one
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Office
Rydsvägen 46B
584 31 Linköping,
Sweden
Get in touch.
Have a project in mind? Let's talk.
Office
Rydsvägen 46B
584 31 Linköping,
Sweden
Get in touch.
Have a project in mind? Let's talk.
Office
Rydsvägen 46B
584 31 Linköping,
Sweden