Loftus AI
Introduction
Introduction
Client
Loftus AI
Timeline
2 months
Year
2025
How Loftus AI built a trusted, professional digital presence with a clear, healthcare-ready website designed for credibility and clarity.
Loftus AI, an Ireland-based consultancy specialising in AI safety, governance, and healthcare compliance, partnered with WebRay Studio to redesign their public website. The goal was to create a modern, easy-to-understand digital identity that clearly communicates their expertise to hospitals, public institutions, and private sector leaders navigating AI adoption.
In this project, we designed and developed a clean, structured website with simplified messaging, a calm visual direction, and a layout that reflects professionalism, trust, and ethical responsibility — all aligned with their healthcare-focused positioning.
Introduction
Client
Loftus AI
Timeline
2 months
Year
2025
How Loftus AI built a trusted, professional digital presence with a clear, healthcare-ready website designed for credibility and clarity.
Loftus AI, an Ireland-based consultancy specialising in AI safety, governance, and healthcare compliance, partnered with WebRay Studio to redesign their public website. The goal was to create a modern, easy-to-understand digital identity that clearly communicates their expertise to hospitals, public institutions, and private sector leaders navigating AI adoption.
In this project, we designed and developed a clean, structured website with simplified messaging, a calm visual direction, and a layout that reflects professionalism, trust, and ethical responsibility — all aligned with their healthcare-focused positioning.
Challenges
Challenges
A dense service offering, unclear content hierarchy, and outdated presentation made it difficult for visitors to understand what Loftus AI really provided.
Before the redesign, the website was text heavy, visually outdated, and difficult to navigate. Key services such as leadership workshops, clinical training, ethics advisory, and one-to-one consultations weren’t clearly differentiated, leaving visitors unsure about what Loftus AI actually delivered. The site lacked a clear booking flow, and long paragraphs overwhelmed non-technical readers.
This created friction for healthcare decision-makers, slowed down inquiries, and made it harder for Loftus AI to communicate the depth of their expertise in AI governance, safety, and healthcare-aligned risk management.
Challenges
A dense service offering, unclear content hierarchy, and outdated presentation made it difficult for visitors to understand what Loftus AI really provided.
Before the redesign, the website was text heavy, visually outdated, and difficult to navigate. Key services such as leadership workshops, clinical training, ethics advisory, and one-to-one consultations weren’t clearly differentiated, leaving visitors unsure about what Loftus AI actually delivered. The site lacked a clear booking flow, and long paragraphs overwhelmed non-technical readers.
This created friction for healthcare decision-makers, slowed down inquiries, and made it harder for Loftus AI to communicate the depth of their expertise in AI governance, safety, and healthcare-aligned risk management.
Results
Results
WebRay Studio rebuilt the website with a sharper identity, structured content flow, and a user-friendly layout — increasing clarity, trust, and engagement across devices.
The redesign introduced a modern visual system using a calm blue palette, simplified content sections, and refined service descriptions written for busy healthcare professionals. A clearer workshop and training layout made it easier for organisations to understand offerings and book sessions. The UX was redesigned with strong hierarchy, readable formatting, and improved mobile performance.
The new website strengthened Loftus AI’s credibility, improved comprehension of their services, and positioned them as a trusted partner for healthcare and public sector teams adopting AI safely, ethically, and in full compliance with regulations.
Results
WebRay Studio rebuilt the website with a sharper identity, structured content flow, and a user-friendly layout — increasing clarity, trust, and engagement across devices.
The redesign introduced a modern visual system using a calm blue palette, simplified content sections, and refined service descriptions written for busy healthcare professionals. A clearer workshop and training layout made it easier for organisations to understand offerings and book sessions. The UX was redesigned with strong hierarchy, readable formatting, and improved mobile performance.
The new website strengthened Loftus AI’s credibility, improved comprehension of their services, and positioned them as a trusted partner for healthcare and public sector teams adopting AI safely, ethically, and in full compliance with regulations.
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Get in touch.
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Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden
Get in touch.
Get in touch and let’s explore how we can strengthen your brand and build something meaningful together.
Office
Gullbergsgatan 5,
582 46 Linköping
Sweden