Cupful Café

Introduction

Client

Cupful Café

Timeline

2 months

Year

2023

Cupful Café needed a warm, handcrafted identity that could translate smoothly across packaging, signage, and the café environment.

We developed a complete brand identity system built around earthy tones, organic line work, and a symbolic logo that reflects the café’s artisanal spirit. The project covered logo creation, visual language development, packaging design, menu layouts, environmental branding, and photography direction to create a cohesive and memorable experience.

Introduction

Client

Cupful Café

Timeline

2 months

Year

2023

Cupful Café needed a warm, handcrafted identity that could translate smoothly across packaging, signage, and the café environment.

Challenges

Creating warmth and craft without losing modern clarity

The brand’s original visuals lacked consistency. The aesthetic leaned rustic but didn’t feel intentional, and nothing scaled well across touchpoints. The client needed a system that balanced handcrafted charm with a clean, modern presence — something instantly recognizable but not overly decorative.

Challenges

Creating warmth and craft without losing modern clarity

Results

A unified, artisanal brand system rooted in comfort and quality

We crafted a logo that merges a rising sun, a coffee bean, and a cup silhouette, giving the brand a distinctive and meaningful symbol. The supporting palette and patterns were designed to evoke warmth and organic texture, while remaining clean enough for menus, packaging, and signage.

The final identity now feels cohesive, modern, and welcoming — giving Cupful Café a strong foundation for its packaging, store ambiance, and customer experience.

Results

A unified, artisanal brand system rooted in comfort and quality

The final identity now feels cohesive, modern, and welcoming — giving Cupful Café a strong foundation for its packaging, store ambiance, and customer experience.